http://www.jamietao.com Jamie Tao Wed, 22 Feb 2012 17:18:28 +0000 http://www.jamietao.com en http://jamietao.com/Mike-s-Hard-Lemonade http://jamietao.com/following/jamietao.com/Mike-s-Hard-Lemonade Wed, 22 Feb 2012 17:18:28 +0000 Jamie Tao 2860811 <img src="http://payload28.cargocollective.com/1/1/42800/2860811/LEMON1.jpg" border="0" width="500" height="647" width_o="500" height_o="647" src_o="http://payload28.cargocollective.com/1/1/42800/2860811/LEMON1_o.jpg" align="left" /> <img src="http://payload28.cargocollective.com/1/1/42800/2860811/LEMON2.jpg" border="0" width="500" height="647" width_o="500" height_o="647" src_o="http://payload28.cargocollective.com/1/1/42800/2860811/LEMON2_o.jpg" align="left" /> <img src="http://payload28.cargocollective.com/1/1/42800/2860811/LEMON3.jpg" border="0" width="500" height="647" width_o="500" height_o="647" src_o="http://payload28.cargocollective.com/1/1/42800/2860811/LEMON3_o.jpg" align="left" /> http://jamietao.com/Subele-al-Suave-Digital-Platform http://jamietao.com/following/jamietao.com/Subele-al-Suave-Digital-Platform Tue, 21 Feb 2012 01:02:05 +0000 Jamie Tao 2848798 I was lead in launching the first digital social media platform targeted for the brand's U.S. Hispanic market, with a vital crossover appeal. This launch included an online activation that began with hidden-camera videos, which then engaged the consumer to participate in a contest by uploading their own dance videos to the Downy song! Phase 1: We used music to sell the main benefit of the product in the TV commercial. Digital Banners for Phase 1: <img src="http://payload27.cargocollective.com/1/1/42800/2848798/Picture 4_1.png" border="0" width="300" height="250" width_o="300" height_o="250" src_o="http://payload27.cargocollective.com/1/1/42800/2848798/Picture 4_1_o.png" align="left" /> Consumers could literally "turn up" the soft by interacting with the volume knob and listen to the Downy song. Preview here. <img src="http://payload27.cargocollective.com/1/1/42800/2848798/Picture 5.png" border="0" width="300" height="250" width_o="300" height_o="250" src_o="http://payload27.cargocollective.com/1/1/42800/2848798/Picture 5_o.png" align="left" /> <img src="http://payload27.cargocollective.com/1/1/42800/2848798/Picture 7.png" border="0" width="600" height="250" width_o="600" height_o="250" src_o="http://payload27.cargocollective.com/1/1/42800/2848798/Picture 7_o.png" align="left" /> Phase 2 THE DIGITAL PLATFORM The teasers: 6 hidden cameras. 1 singing washing machine. And this is what happened. These lived as digital banners. <img src="http://payload27.cargocollective.com/1/1/42800/2848798/videobanner1.jpg" border="0" width="300" height="250" width_o="300" height_o="250" src_o="http://payload27.cargocollective.com/1/1/42800/2848798/videobanner1_o.jpg" align="left" /> The Contest: <img src="http://payload27.cargocollective.com/1/1/42800/2848798/facebookcontest.jpg" border="0" width="640" height="619" width_o="640" height_o="619" src_o="http://payload27.cargocollective.com/1/1/42800/2848798/facebookcontest_o.jpg" align="left" /> <img src="http://payload27.cargocollective.com/1/1/42800/2848798/YT.jpg" border="0" width="640" height="394" width_o="640" height_o="394" src_o="http://payload27.cargocollective.com/1/1/42800/2848798/YT_o.jpg" align="left" /> http://jamietao.com/State-Farm-Extra-Protection http://jamietao.com/following/jamietao.com/State-Farm-Extra-Protection Sun, 19 Feb 2012 21:55:50 +0000 Jamie Tao 2840783 http://jamietao.com/Collages http://jamietao.com/following/jamietao.com/Collages Tue, 17 Jan 2012 06:02:33 +0000 Jamie Tao 2620885 Handmade, mixed media collages. <img src="http://payload16.cargocollective.com/1/1/42800/2620885/theendisnearSM.jpg" border="0" width="500" height="608" width_o="500" height_o="608" src_o="http://payload16.cargocollective.com/1/1/42800/2620885/theendisnearSM_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/1/42800/2620885/wonder670.jpg" border="0" width="670" height="478" width_o="670" height_o="478" src_o="http://payload16.cargocollective.com/1/1/42800/2620885/wonder670_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/1/42800/2620885/you670.jpg" border="0" width="670" height="489" width_o="670" height_o="489" src_o="http://payload16.cargocollective.com/1/1/42800/2620885/you670_o.jpg" align="left" /> http://jamietao.com/Skateboard http://jamietao.com/following/jamietao.com/Skateboard Sat, 19 Nov 2011 16:54:01 +0000 Jamie Tao 2332585 <img src="http://payload1.cargocollective.com/1/1/42800/2332585/001.jpg" border="0" width="670" height="500" width_o="670" height_o="500" src_o="http://payload1.cargocollective.com/1/1/42800/2332585/001_o.jpg" align="left" /> <img src="http://payload1.cargocollective.com/1/1/42800/2332585/003.jpg" border="0" width="500" height="669" width_o="500" height_o="669" src_o="http://payload1.cargocollective.com/1/1/42800/2332585/003_o.jpg" align="left" /> <img src="http://payload1.cargocollective.com/1/1/42800/2332585/005.jpg" border="0" width="500" height="669" width_o="500" height_o="669" src_o="http://payload1.cargocollective.com/1/1/42800/2332585/005_o.jpg" align="left" /> http://jamietao.com/Reef http://jamietao.com/following/jamietao.com/Reef Tue, 11 Oct 2011 16:22:19 +0000 Jamie Tao 2133369 <img src="http://payload.cargocollective.com/1/1/42800/2133369/reefweb.gif" border="0" width="670" height="473" width_o="670" height_o="473" src_o="http://payload.cargocollective.com/1/1/42800/2133369/reefweb_o.gif" align="left" /> http://jamietao.com/Hispanicize-2012 http://jamietao.com/following/jamietao.com/Hispanicize-2012 Sat, 10 Sep 2011 19:26:04 +0000 Jamie Tao 1984136 I created a logo for the Hispanicize 2012 Conference being held in Miami, Florida. They wanted something fun and contemporary, with a strong "Miami" feel.<img src="http://payload.cargocollective.com/1/1/42800/1984136/mainlogo.gif" border="0" width="670" height="489" width_o="670" height_o="489" src_o="http://payload.cargocollective.com/1/1/42800/1984136/mainlogo_o.gif" align="left" /> http://jamietao.com/State-Farm http://jamietao.com/following/jamietao.com/State-Farm Sat, 13 Aug 2011 02:48:01 +0000 Jamie Tao 1856657 <img src="http://payload.cargocollective.com/1/1/42800/1856657/001FORWEB.jpg" border="0" width="500" height="736" width_o="500" height_o="736" src_o="http://payload.cargocollective.com/1/1/42800/1856657/001FORWEB_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/42800/1856657/002FORWEB.jpg" border="0" width="670" height="485" width_o="670" height_o="485" src_o="http://payload.cargocollective.com/1/1/42800/1856657/002FORWEB_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/42800/1856657/003FORWEB.jpg" border="0" width="500" height="736" width_o="500" height_o="736" src_o="http://payload.cargocollective.com/1/1/42800/1856657/003FORWEB_o.jpg" align="left" /> http://jamietao.com/Word-Play http://jamietao.com/following/jamietao.com/Word-Play Thu, 11 Aug 2011 18:33:46 +0000 Jamie Tao 1850082 <img src="http://payload.cargocollective.com/1/1/42800/1850082/000b.gif" border="0" width="500" height="652" width_o="500" height_o="652" src_o="http://payload.cargocollective.com/1/1/42800/1850082/000b_o.gif" align="left" /> <img src="http://payload.cargocollective.com/1/1/42800/1850082/000.gif" border="0" width="670" height="470" width_o="670" height_o="470" src_o="http://payload.cargocollective.com/1/1/42800/1850082/000_o.gif" align="left" /> <img src="http://payload.cargocollective.com/1/1/42800/1850082/001.gif" border="0" width="670" height="488" width_o="670" height_o="488" src_o="http://payload.cargocollective.com/1/1/42800/1850082/001_o.gif" align="left" /> <img src="http://payload.cargocollective.com/1/1/42800/1850082/002.gif" border="0" width="500" height="554" width_o="500" height_o="554" src_o="http://payload.cargocollective.com/1/1/42800/1850082/002_o.gif" align="left" /> <img src="http://payload.cargocollective.com/1/1/42800/1850082/003.gif" border="0" width="500" height="533" width_o="500" height_o="533" src_o="http://payload.cargocollective.com/1/1/42800/1850082/003_o.gif" align="left" /> <img src="http://payload.cargocollective.com/1/1/42800/1850082/003a.gif" border="0" width="670" height="492" width_o="670" height_o="492" src_o="http://payload.cargocollective.com/1/1/42800/1850082/003a_o.gif" align="left" /> <img src="http://payload.cargocollective.com/1/1/42800/1850082/004.gif" border="0" width="500" height="660" width_o="500" height_o="660" src_o="http://payload.cargocollective.com/1/1/42800/1850082/004_o.gif" align="left" /> <img src="http://payload.cargocollective.com/1/1/42800/1850082/005.gif" border="0" width="500" height="666" width_o="500" height_o="666" src_o="http://payload.cargocollective.com/1/1/42800/1850082/005_o.gif" align="left" /> <img src="http://payload.cargocollective.com/1/1/42800/1850082/006.gif" border="0" width="670" height="401" width_o="670" height_o="401" src_o="http://payload.cargocollective.com/1/1/42800/1850082/006_o.gif" align="left" /> <img src="http://payload.cargocollective.com/1/1/42800/1850082/007.gif" border="0" width="600" height="500" width_o="600" height_o="500" src_o="http://payload.cargocollective.com/1/1/42800/1850082/007_o.gif" align="left" /> <img src="http://payload.cargocollective.com/1/1/42800/1850082/008.gif" border="0" width="500" height="711" width_o="500" height_o="711" src_o="http://payload.cargocollective.com/1/1/42800/1850082/008_o.gif" align="left" /> <img src="http://payload.cargocollective.com/1/1/42800/1850082/009.gif" border="0" width="670" height="385" width_o="670" height_o="385" src_o="http://payload.cargocollective.com/1/1/42800/1850082/009_o.gif" align="left" /> <img src="http://payload.cargocollective.com/1/1/42800/1850082/010.gif" border="0" width="670" height="448" width_o="670" height_o="448" src_o="http://payload.cargocollective.com/1/1/42800/1850082/010_o.gif" align="left" /> <img src="http://payload.cargocollective.com/1/1/42800/1850082/011.gif" border="0" width="500" height="658" width_o="500" height_o="658" src_o="http://payload.cargocollective.com/1/1/42800/1850082/011_o.gif" align="left" /> <img src="http://payload.cargocollective.com/1/1/42800/1850082/whatiwant.jpg" border="0" width="500" height="503" width_o="500" height_o="503" src_o="http://payload.cargocollective.com/1/1/42800/1850082/whatiwant_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/42800/1850082/012.gif" border="0" width="500" height="639" width_o="500" height_o="639" src_o="http://payload.cargocollective.com/1/1/42800/1850082/012_o.gif" align="left" /> <img src="http://payload.cargocollective.com/1/1/42800/1850082/013.gif" border="0" width="500" height="643" width_o="500" height_o="643" src_o="http://payload.cargocollective.com/1/1/42800/1850082/013_o.gif" align="left" /> <img src="http://payload.cargocollective.com/1/1/42800/1850082/014.gif" border="0" width="670" height="488" width_o="670" height_o="488" src_o="http://payload.cargocollective.com/1/1/42800/1850082/014_o.gif" align="left" /> <img src="http://payload.cargocollective.com/1/1/42800/1850082/nodirection.gif" border="0" width="670" height="486" width_o="670" height_o="486" src_o="http://payload.cargocollective.com/1/1/42800/1850082/nodirection_o.gif" align="left" /> <img src="http://payload.cargocollective.com/1/1/42800/1850082/015.gif" border="0" width="670" height="439" width_o="670" height_o="439" src_o="http://payload.cargocollective.com/1/1/42800/1850082/015_o.gif" align="left" /> <img src="http://payload.cargocollective.com/1/1/42800/1850082/016.gif" border="0" width="500" height="567" width_o="500" height_o="567" src_o="http://payload.cargocollective.com/1/1/42800/1850082/016_o.gif" align="left" /> http://jamietao.com/Uncle-Scotchy http://jamietao.com/following/jamietao.com/Uncle-Scotchy Thu, 11 Aug 2011 17:43:39 +0000 Jamie Tao 1849871 The man might be the worst possible role model. He tells filthy jokes. He sings twisted songs. He empties entire bottles. Meet Uncle Scotchy, the dirty bluesman from Miami. <img src="http://payload.cargocollective.com/1/1/42800/1849871/unclescotchy.gif" border="0" width="670" height="636" width_o="670" height_o="636" src_o="http://payload.cargocollective.com/1/1/42800/1849871/unclescotchy_o.gif" align="left" />