http://www.jamietao.com Jamie Tao Sun, 25 Mar 2012 19:28:00 +0000 http://www.jamietao.com en http://jamietao.com/BK-Burgerotchi http://jamietao.com/following/jamietao.com/BK-Burgerotchi Sun, 25 Mar 2012 19:28:00 +0000 Jamie Tao 3074743 This is an idea based on the digital pet known as "Tamagotchi." Once you adopt your favorite BK meal, you have to keep him alive for a specific period of time by taking care of him. Each "Burgerotchi" has a different lifespan (between 3 - 6 months). If your buddy keeps growing up healthy and happy, you will get rewards, like a day off and free tickets to go to the movies, with "digital babysitting" for your Burgerotchi included. If you get to the end of this journey together, you will be able to "eat him" by exchanging him for lots of real BK food. <img src="http://payload38.cargocollective.com/1/1/42800/3074743/001.jpg" width="670" height="536" width_o="700" height_o="560" src_o="http://payload38.cargocollective.com/1/1/42800/3074743/001_o.jpg" data-mid="15689011" border="0" align="left"/> <img src="http://payload38.cargocollective.com/1/1/42800/3074743/002.jpg" width="670" height="642" width_o="700" height_o="671" src_o="http://payload38.cargocollective.com/1/1/42800/3074743/002_o.jpg" data-mid="15689014" border="0" align="left"/> <img src="http://payload38.cargocollective.com/1/1/42800/3074743/003_animation.gif" width="670" height="582" width_o="700" height_o="609" src_o="http://payload38.cargocollective.com/1/1/42800/3074743/003_animation_o.gif" data-mid="15689016" border="0" align="left"/> <img src="http://payload38.cargocollective.com/1/1/42800/3074743/004.jpg" width="670" height="428" width_o="700" height_o="448" src_o="http://payload38.cargocollective.com/1/1/42800/3074743/004_o.jpg" data-mid="15689019" border="0" align="left"/> http://jamietao.com/Logos http://jamietao.com/following/jamietao.com/Logos Sun, 04 Mar 2012 17:13:10 +0000 Jamie Tao 2932812 I created a logo for the Hispanicize 2012 Conference being held in Miami, Florida. They wanted something fun and contemporary, with a strong "Miami" feel.<img src="http://payload31.cargocollective.com/1/1/42800/2932812/hispanicizelogo.gif" width="670" height="489" width_o="670" height_o="489" src_o="http://payload31.cargocollective.com/1/1/42800/2932812/hispanicizelogo_o.gif" data-mid="14927955" border="0" align="left"/><img src="http://payload31.cargocollective.com/1/1/42800/2932812/footer2_860_860.gif" width="670" height="39" width_o="860" height_o="51" src_o="http://payload31.cargocollective.com/1/1/42800/2932812/footer2_860_860_o.gif" data-mid="14928066" border="0" align="left"/> Logo for the infamous Uncle Scotchy, the dirty bluesman from Miami.<img src="http://payload31.cargocollective.com/1/1/42800/2932812/unclescotchylogo.gif" width="670" height="636" width_o="670" height_o="636" src_o="http://payload31.cargocollective.com/1/1/42800/2932812/unclescotchylogo_o.gif" data-mid="14927957" border="0" align="left"/> http://jamietao.com/Mike-s-Hard-Lemonade http://jamietao.com/following/jamietao.com/Mike-s-Hard-Lemonade Wed, 22 Feb 2012 17:18:28 +0000 Jamie Tao 2860811 <img src="http://payload28.cargocollective.com/1/1/42800/2860811/LEMON1.jpg" width="500" height="647" width_o="500" height_o="647" src_o="http://payload28.cargocollective.com/1/1/42800/2860811/LEMON1_o.jpg" data-mid="14543153" border="0" align="left"/> <img src="http://payload28.cargocollective.com/1/1/42800/2860811/LEMON2.jpg" width="500" height="647" width_o="500" height_o="647" src_o="http://payload28.cargocollective.com/1/1/42800/2860811/LEMON2_o.jpg" data-mid="14543161" border="0" align="left"/> <img src="http://payload28.cargocollective.com/1/1/42800/2860811/LEMON3.jpg" width="500" height="647" width_o="500" height_o="647" src_o="http://payload28.cargocollective.com/1/1/42800/2860811/LEMON3_o.jpg" data-mid="14543163" border="0" align="left"/> http://jamietao.com/Soft-Up-Subele-al-Suave http://jamietao.com/following/jamietao.com/Soft-Up-Subele-al-Suave Tue, 21 Feb 2012 01:02:05 +0000 Jamie Tao 2848798 I was lead in launching the first digital social media platform targeted for the brand's U.S. Hispanic market, with a vital crossover appeal. This launch included an online activation that began with hidden-camera videos, which then engaged the consumer to participate in a contest by uploading their own dance videos to the Downy song! Phase 1: We used music to sell the main benefit of the product in the TV commercial. Digital Banners for Phase 1: <img src="http://payload27.cargocollective.com/1/1/42800/2848798/Picture 4_1.png" width="300" height="250" width_o="300" height_o="250" src_o="http://payload27.cargocollective.com/1/1/42800/2848798/Picture 4_1_o.png" data-mid="14481263" border="0" align="left"/> Consumers could literally "turn up" the soft by interacting with the volume knob and listen to the Downy song. Preview here. <img src="http://payload27.cargocollective.com/1/1/42800/2848798/Picture 5.png" width="300" height="250" width_o="300" height_o="250" src_o="http://payload27.cargocollective.com/1/1/42800/2848798/Picture 5_o.png" data-mid="14481354" border="0" align="left"/><img src="http://payload27.cargocollective.com/1/1/42800/2848798/Picture 7.png" width="600" height="250" width_o="600" height_o="250" src_o="http://payload27.cargocollective.com/1/1/42800/2848798/Picture 7_o.png" data-mid="14481268" border="0" align="left"/> Phase 2 THE DIGITAL PLATFORM The teasers: 6 hidden cameras. 1 singing washing machine. And this is what happened. These lived as digital banners. <img src="http://payload27.cargocollective.com/1/1/42800/2848798/videobanner1.jpg" width="300" height="250" width_o="300" height_o="250" src_o="http://payload27.cargocollective.com/1/1/42800/2848798/videobanner1_o.jpg" data-mid="14482133" border="0" align="left"/> The Contest: <img src="http://payload27.cargocollective.com/1/1/42800/2848798/facebookcontest.jpg" width="640" height="619" width_o="640" height_o="619" src_o="http://payload27.cargocollective.com/1/1/42800/2848798/facebookcontest_o.jpg" data-mid="14484930" border="0" align="left"/> <img src="http://payload27.cargocollective.com/1/1/42800/2848798/YT.jpg" width="640" height="394" width_o="640" height_o="394" src_o="http://payload27.cargocollective.com/1/1/42800/2848798/YT_o.jpg" data-mid="14485406" border="0" align="left"/> http://jamietao.com/State-Farm-Extra-Protection http://jamietao.com/following/jamietao.com/State-Farm-Extra-Protection Sun, 19 Feb 2012 21:55:50 +0000 Jamie Tao 2840783 http://jamietao.com/Collages http://jamietao.com/following/jamietao.com/Collages Tue, 17 Jan 2012 06:02:33 +0000 Jamie Tao 2620885 Handmade, mixed media collages. <img src="http://payload16.cargocollective.com/1/1/42800/2620885/Reality_ruined_my_lifeSM.jpg" width="500" height="610" width_o="500" height_o="610" src_o="http://payload16.cargocollective.com/1/1/42800/2620885/Reality_ruined_my_lifeSM_o.jpg" data-mid="14869018" border="0" align="left"/> <img src="http://payload16.cargocollective.com/1/1/42800/2620885/The_end_is_nearSM.jpg" width="500" height="604" width_o="500" height_o="604" src_o="http://payload16.cargocollective.com/1/1/42800/2620885/The_end_is_nearSM_o.jpg" data-mid="14869136" border="0" align="left"/> <img src="http://payload16.cargocollective.com/1/1/42800/2620885/wonder670.jpg" width="670" height="478" width_o="670" height_o="478" src_o="http://payload16.cargocollective.com/1/1/42800/2620885/wonder670_o.jpg" data-mid="13262653" border="0" align="left"/> <img src="http://payload16.cargocollective.com/1/1/42800/2620885/you670.jpg" width="670" height="489" width_o="670" height_o="489" src_o="http://payload16.cargocollective.com/1/1/42800/2620885/you670_o.jpg" data-mid="13262655" border="0" align="left"/> http://jamietao.com/Skateboard http://jamietao.com/following/jamietao.com/Skateboard Sat, 19 Nov 2011 16:54:01 +0000 Jamie Tao 2332585 <img src="http://payload1.cargocollective.com/1/1/42800/2332585/001.jpg" width="670" height="500" width_o="670" height_o="500" src_o="http://payload1.cargocollective.com/1/1/42800/2332585/001_o.jpg" data-mid="11711641" border="0" align="left"/><img src="http://payload1.cargocollective.com/1/1/42800/2332585/003.jpg" width="500" height="669" width_o="500" height_o="669" src_o="http://payload1.cargocollective.com/1/1/42800/2332585/003_o.jpg" data-mid="11711644" border="0" align="left"/><img src="http://payload1.cargocollective.com/1/1/42800/2332585/005.jpg" width="500" height="669" width_o="500" height_o="669" src_o="http://payload1.cargocollective.com/1/1/42800/2332585/005_o.jpg" data-mid="11711648" border="0" align="left"/> http://jamietao.com/Reef http://jamietao.com/following/jamietao.com/Reef Tue, 11 Oct 2011 16:22:19 +0000 Jamie Tao 2133369 <img src="http://payload.cargocollective.com/1/1/42800/2133369/reefweb.gif" width="670" height="473" width_o="670" height_o="473" src_o="http://payload.cargocollective.com/1/1/42800/2133369/reefweb_o.gif" data-mid="10637908" border="0" align="left"/> http://jamietao.com/State-Farm http://jamietao.com/following/jamietao.com/State-Farm Sat, 13 Aug 2011 02:48:01 +0000 Jamie Tao 1856657 <img src="http://payload.cargocollective.com/1/1/42800/1856657/001FORWEB.jpg" width="500" height="736" width_o="500" height_o="736" src_o="http://payload.cargocollective.com/1/1/42800/1856657/001FORWEB_o.jpg" data-mid="9187417" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/42800/1856657/002FORWEB.jpg" width="670" height="485" width_o="670" height_o="485" src_o="http://payload.cargocollective.com/1/1/42800/1856657/002FORWEB_o.jpg" data-mid="9187419" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/42800/1856657/003FORWEB.jpg" width="500" height="736" width_o="500" height_o="736" src_o="http://payload.cargocollective.com/1/1/42800/1856657/003FORWEB_o.jpg" data-mid="9187421" border="0" align="left"/> http://jamietao.com/Word-Play http://jamietao.com/following/jamietao.com/Word-Play Thu, 11 Aug 2011 18:33:46 +0000 Jamie Tao 1850082 <img src="http://payload.cargocollective.com/1/1/42800/1850082/000b.gif" width="500" height="652" width_o="500" height_o="652" src_o="http://payload.cargocollective.com/1/1/42800/1850082/000b_o.gif" data-mid="9145575" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/42800/1850082/000.gif" width="670" height="470" width_o="670" height_o="470" src_o="http://payload.cargocollective.com/1/1/42800/1850082/000_o.gif" data-mid="9145573" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/42800/1850082/001.gif" width="670" height="488" width_o="670" height_o="488" src_o="http://payload.cargocollective.com/1/1/42800/1850082/001_o.gif" data-mid="9145576" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/42800/1850082/002.gif" width="500" height="554" width_o="500" height_o="554" src_o="http://payload.cargocollective.com/1/1/42800/1850082/002_o.gif" data-mid="9145578" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/42800/1850082/003.gif" width="500" height="533" width_o="500" height_o="533" src_o="http://payload.cargocollective.com/1/1/42800/1850082/003_o.gif" data-mid="9145580" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/42800/1850082/003a.gif" width="670" height="492" width_o="670" height_o="492" src_o="http://payload.cargocollective.com/1/1/42800/1850082/003a_o.gif" data-mid="9145584" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/42800/1850082/004.gif" width="500" height="660" width_o="500" height_o="660" src_o="http://payload.cargocollective.com/1/1/42800/1850082/004_o.gif" data-mid="9145586" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/42800/1850082/005.gif" width="500" height="666" width_o="500" height_o="666" src_o="http://payload.cargocollective.com/1/1/42800/1850082/005_o.gif" data-mid="9145588" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/42800/1850082/006.gif" width="670" height="401" width_o="670" height_o="401" src_o="http://payload.cargocollective.com/1/1/42800/1850082/006_o.gif" data-mid="9145589" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/42800/1850082/007.gif" width="600" height="500" width_o="600" height_o="500" src_o="http://payload.cargocollective.com/1/1/42800/1850082/007_o.gif" data-mid="9145592" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/42800/1850082/008.gif" width="500" height="711" width_o="500" height_o="711" src_o="http://payload.cargocollective.com/1/1/42800/1850082/008_o.gif" data-mid="9145593" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/42800/1850082/009.gif" width="670" height="385" width_o="670" height_o="385" src_o="http://payload.cargocollective.com/1/1/42800/1850082/009_o.gif" data-mid="9145595" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/42800/1850082/010.gif" width="670" height="448" width_o="670" height_o="448" src_o="http://payload.cargocollective.com/1/1/42800/1850082/010_o.gif" data-mid="9145597" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/42800/1850082/011.gif" width="500" height="658" width_o="500" height_o="658" src_o="http://payload.cargocollective.com/1/1/42800/1850082/011_o.gif" data-mid="9145599" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/42800/1850082/whatiwant.jpg" width="500" height="503" width_o="500" height_o="503" src_o="http://payload.cargocollective.com/1/1/42800/1850082/whatiwant_o.jpg" data-mid="9170004" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/42800/1850082/012.gif" width="500" height="639" width_o="500" height_o="639" src_o="http://payload.cargocollective.com/1/1/42800/1850082/012_o.gif" data-mid="9145600" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/42800/1850082/013.gif" width="500" height="643" width_o="500" height_o="643" src_o="http://payload.cargocollective.com/1/1/42800/1850082/013_o.gif" data-mid="9145603" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/42800/1850082/014.gif" width="670" height="488" width_o="670" height_o="488" src_o="http://payload.cargocollective.com/1/1/42800/1850082/014_o.gif" data-mid="9145606" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/42800/1850082/nodirection.gif" width="670" height="486" width_o="670" height_o="486" src_o="http://payload.cargocollective.com/1/1/42800/1850082/nodirection_o.gif" data-mid="9169985" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/42800/1850082/015.gif" width="670" height="439" width_o="670" height_o="439" src_o="http://payload.cargocollective.com/1/1/42800/1850082/015_o.gif" data-mid="9145609" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/42800/1850082/016.gif" width="500" height="567" width_o="500" height_o="567" src_o="http://payload.cargocollective.com/1/1/42800/1850082/016_o.gif" data-mid="9145612" border="0" align="left"/>